Mastercard has one of the world’s most recognisable symbols, with the red and yellow overlapping circles and used across more than two billion plastic cards worldwide. Evolved off the company’s iconic red and yellow interlocking circles, the new design takes Mastercard into the digital future. The most comprehensive design system ever introduced at Mastercard will begin to roll out in the fall.
They unveiled a new logo , Today, ahead of this change, I had the chance to talk with Raja Rajamannar, Mastercard chief marketing and communications officer, to get the story behind the change.
Steve Olenski: Why make this change to the brand now?
Raja Rajamannar: The world is changing pretty rapidly — be it technology landscape, consumer landscape, payments landscape or the marketing landscape. Today, it is all about connected-consumers, and digital is at the heart of enabling practically everything they do in all spheres of their lives. At Mastercard, this is also driving our product innovations like Groceries by Mastercard, “selfie pay” or our digital payment service Masterpass.
This is how it looks now:
Digital is also driving our marketing strategy and consumer engagement. So, we are not only gearing up for, but actually trying to shape this digital future. Our trajectory has been fantastic so far and we are very excited about this digital future. We, therefore, felt that it was time for us to evolve our brand identity to reflect this — on the pillars of simplicity, connectivity, seamlessness and modernity.