A 5 cr deal for Baar Baar Dekho’s Kala Chashma… ‘Baar Baar Dekho’ will bring together Sidharth Malhotra and Katrina Kaif on the big screen for the first time ever! A leading eyewear brand is now ready to pay over 5 crores for the Kaala Chashma worn by Sidharth and Katrina in Baar Baar Dekho!
The eyewear brand wants to acquire rights to manufacture the Fashion accessory due to the growing demand post the release of the song.
In an attempt to capitalise on the popularity of Kala Chashma,The brand is very keen to have a tie up deal with the makers of the film. Produced by Excel Entertainment and Dharma Productions, directed by Nitya Mehra, ‘Baar Baar Dekho’ will hit theatres on 9th September, 2016.
source – santabanta