Oliver called the giveaway the “largest one-time giveaway in television history.” He just about doubled the value of Oprah Winfrey’s famous “You get a car! You get a car! Everybody gets a car!” giveaway to her entire studio audience in 2004.
The stunt followed a long look at debt collectors on his HBO show “Last Week Tonight,” in which Oliver sharply rebuked debt purchasers for unscrupulous behavior that is limited by hardly any regulatory oversight. (HBO is owned by CNNMoney’s parent company, Time Warner.)