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ENTERTAIMENT

Washing powder firm behind ‘most racist advert ever’ slams media for ‘over reacting’ to outrageous

This Chinese washing powder advert dubbed the ‘most racist commercial ever’ has lashed out at the media for over-reacting to the outrageous footage.

The advert, released by Shanghai Leishang Cosmetics Ltd said the ad – showing a black actor being ‘cleaned’ and transformed into a fair-skinned Asian man in shocking scenes, had been ‘over-amplified’ by the foreign press.

 

Washing powder firm behind 'most racist advert ever' slams media for 'over reacting' to outrageous

But it apologised to any black people hurt by the Qiaobi laundry detergent commercial, which was halted last week after it sparked outrage among social media users.

“We express regret that the ad should have caused a controversy,” said the company, which claimed it strongly shuns and condemns racial discrimination.

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