Kolkata, Oct 5 (IBNS): Kolkata’s famous Durga Puja will witness a chocolate overhaul as Magnum ice cream, the authority on pleasure, on Wednesday unveiled a first-of-its-kind iconic installation. Standing 18 feet tall, this magnificent Magnum inspired art installation will be located next to the famed Singhi Park pandal in the city from Oct 5 to Oct 11.
This festive installation mirrored Bengali ethnicity and was adorned with 3D floral pattern inspired by the Bengali motifs. Representing Magnum colors of brown and gold, the 18 feet installation is painted in gold and adorned in 3D floral pattern with intricate Bengali motifs.
Talking about the occasion actress Payel Sarkar said, “It’s time for Durga Pujo and my excitement knows no bounds! It is one of our most revered festival and till today I am filled with nostalgia and excitement of friends and family getting together for it. The festival embodies, the quintessential culture of Bengalis – a mélange of sweetness and festive fervor.
”And it is this essence that premium Belgian Chocolate ice-cream brand Magnum has captured through its larger than life installation. The floral motifs on the installation are absolutely beautiful and remind me of typical Bengali decorations.”