ISLAMABAD: Pakistan’s media regulator on Monday banned an advertisement by a condom brand, said advertisements for contraceptive products on television and radio over concern that they expose inquisitive children to the subject of sex.
The Pakistan Electronic Media Regulatory Authority (Pemra) has issued a notice to all TV channels and radio stations across the country to “immediately stop” airing advertisements related to contraceptives and family planning products.
“(The) general public is very much concerned (about) the exposure of such products to the innocent children, which get inquisitive on features (and) use of the products,” it said in a statement.
The condom company, Josh, was previously slapped with a ban two years ago after airing a humourous but risque advertisement featuring a leading model.
Remember the controversial JOSH condoms advertisement from two years ago? The same actor returns to show off the exciting, fresh and fun brand that now is sold in a larger pack. In 2015, DKT Pakistan has already sold over 17 million condoms.