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Opera becomes first big browser maker with built-in ad-blocker

Norwegian company Opera is introducing a new version of its desktop computer browser that promises to load web pages faster by incorporating ad-blocking, a move that makes reining in advertising a basic feature instead of an afterthought.

 

Opera becomes first big browser maker with built-in ad-blocker

Faster loading, increased privacy and security and a desire for fewer distractions are behind the growing demand for ad-blockers.

Opera has a history of introducing innovations that later become common in major browsers such as tabbed browsing and pop-up blocking, which helped users control an earlier generation of in-your-face ads and malware disguised as advertising.

 

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