Bisleri extended their support to Swachh Bharat Abhiyaan by encouraging school students to recycle used plastic bottles. On October 4th, 2015, they set out to break the Guinness World Record for the most amount of plastic bottles collected for recycling with the help of 105 schools and over 2 lakh students. As a part of the initiative, Bisleri also conducted workshops with students educating them about the environmental benefits of recycling plastic.
The total weight of these was a whopping 23,538.9 kgs. Now holds a Guinness World Record, as well as a record in the Limca Book of Records for the maximum number of plastic bottles collected for recycling. We’re proud to say WE DID IT! #BisleriBreaksARecord