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BAD YEAR FOR TOLLYWOOD, IT WAS ONE – 2016

One superhit, a few average runs and lots of box-office duds. We hate to sound pessimistic, but 2016 has been one horrible year for Tollywood. In fact, industry insiders agree that if things don’t change real soon, the Bengali film industry runs the risk of turning into a `sick unit’ on the verge of collapse.Beyond the arclights and the glamour, what’s really plaguing Tollywood? On the last day of the year, we try to look for some answers.

SOUTH REMAKES GO BUST

The south remake -the staple diet of commercial directors like Raj Chakrabarty, Raja Chanda, Ravi Kinagi and others -finally seems to have gone into the shredder this year.Be it Abhimaan or Badshah -The Don or Power, nothing worked this year and 2016 drew to a close with a Punjabi remake in Haripada Bandwala. Sadly, there are producers who try to argue that doing a copy-paste job with readymade content is not a bad thing at all!

 

NO FILM POLICY

Several states have come up with definite film policies to not just help the local industry, but also attract shooting units from outside, especially Bollywood. For example, UP’s Film Bandhu initiative offers a grant of `2 crore if more than 50% of a film is shot in the state. In Jharkhand, a film development corporation has been formed to convert the state into a centre of filmmaking. In Maharashtra too, the government has ensured primetime shows for Marathi films. Here, industry bigwigs match steps with the ruling dispensation at every political rally, but Tollywood is yet to gain from it.

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