Google AdSense earnings not as high as you’d like? Clicks and profits taking a nosedive? Here are 5 reasons your ads might not be making you the money they should – and what to do about it.
1 – You Don’t Have Enough Visitors
Often overlooked by new publishers, simply not having enough traffic to your site is guaranteed to keep your earnings hovering around the disappointing level.
Even for publishers who are high AdSense earners, the actual clickthrough rates (CTR) on ads is low. It’s hard to quote an average click through rate because it varies so much from site to site and niche to niche but for most web publishers it’ll be around 1.5-3%.
That means you need fairly large numbers of visitors to start making a meaningful amount of money.
Suppose the average click on your site gets you $0.20. That means you need five clicks to make one dollar. If your average click through rate is 3% you stand to make $0.60 for every 100 visitors or $6 per 1000.